ANNOUNCEMENT / PRESS RELEASE
JOOLA Named an Official Paddle of APP Tour
Updated Joola release
ROCKVILLE, Md. – The Association of Pickleball Professionals (APP) Tour announced today a multi-year agreement with JOOLA to be an Official Paddle of the APP Tour.
As part of JOOLA’s sponsorship, the brand will immerse itself at all APP Tour events, including on-site activation spaces, signage, and hospitality opportunities, as well as promotion on social media and APP Tour livestream productions.
“We are pleased to partner with JOOLA as an Official Paddle of the APP Tour.” Said APP Founder & CEO Ken Herrmann. “They are a world-renowned brand making major traction in the world of pickleball and we could not be more excited to grow together.”
“The APP Tour has an excellent series of events and we’re excited to grow the sport of pickleball together.” said Richard Lee, President of JOOLA.
The APP Tour continues its summer circuit with the APP New Jersey Open on August 10-14 in Hamilton Township, N.J. The tournament will be livestreamed on APPTV, available on YouTube and the APP Tour Facebook page.
About the APP Tour
Founded in 2019, the Association of Pickleball Professionals (APP) serves amateurs, professionals, and senior professionals in one of the fastest growing sports in the country. It is the first and only officially sanctioned tour of USA Pickleball. The 2022 APP Tour has over 30 tournaments including four international events, with more than $2 million in prize money. The APP Tour also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives.
JOOLA has been a pioneer in table tennis since its establishment in 1952. In 2022, its expansion into pickleball quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Games and the sponsor of the APP Tour and top athletes in pickleball, the team at JOOLA combines its expertise with fresh perspectives to bring synergy and innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for table tennis and pickleball players, both professional and recreational. JOOLA is based in Rockville, MD and is owned by Sport Squad, Inc. Learn more about JOOLA and see why the sport’s best are joining Team JOOLA by visiting www.joolausa.com.
Media Contacts: Daniel Sagerman firstname.lastname@example.org